What’s more essential than having a successful business? Maintaining its success and growth. A lot of businesses gain a ton of hype, attention, and fanfare in their initial phases but gradually lose the momentum. …

What is social-proofing Do you often check customer reviews before buying a product online? Would you rather go to an empty shoe store or one filled with people? If your answer to the first question is yes and you’re more likely to go with the latter in the second question…

Using social media for business is a must-have for connecting with customers, gaining valuable insights, and growing your company. Including social media marketing in your digital marketing strategies means exposing your business to nearly half of the world’s population! Now that’s an opportunity worth grabbing. Something to note is that…

Design is the greatest tool for conveying the personality of your brand. Think of design and brand identity as something that gives your company a recognizable face amongst a big crowd of other companies. Think of any famous brand. What comes to mind? Is it the memorable logo? The witty…

In order to be perceived as trustworthy, dependable, and professional, your company needs to have a striking visual identity; something that sets your brand apart. …

Graphic communication, as the name implies, is communication via the use of visual elements. Graphic communications are concerned with the practical aspects of creating and disseminating visual communication materials. Graphic communication refers to any medium that uses graphics to help transmit a message, instruction, or idea. …

It is undeniable that companies of all sizes, regardless of sector, have to face tough rivalry. You should strive to make a powerful impact on potential consumers or your target audience to be able to resist this with confidence and acquire a chunk of profitability. …

We’ve mentioned this in our previous article about package design — Packaging began as a tool that provided products with a protective covering layer. Branding and sales were simply not a part of packaging until the end of the 19th century. …

Let’s start by trying to understand what a brand identity is and should be simplified at all. As we’ve talked about in blogs before, a brand has various meanings and most of these are quite blurry and vague. When people talk about a “brand,” they usually mean a logo or…