Using social media for business is a must-have for connecting with customers, gaining valuable insights, and growing your company. Including social media marketing in your digital marketing strategies means exposing your business to nearly half of the world’s population! Now that’s an opportunity worth grabbing.
Something to note is that running social media campaigns isn’t the same as managing your social media pages on a regular basis.
Unlike your ongoing social media marketing, campaigns usually have a specific goal and are only active for a limited time. If you’re running a social media campaign, you might utilize a different strategy than if you’re just doing ordinary social media marketing.
A successful social media campaign demands intense planning, patience, and preparation.
Here are 5 tips to conduct a successful social media campaign that yields tangible results
#1 Know Your Goal
Before you even begin planning, ask yourself what do you expect from this campaign? Is it a boost in sales, increased brand or product visibility, higher website traffic, or lead generation? It’s important to know what you want from a social media campaign as this initial step is what will set the tone for your campaign and allow it to move in the right direction to meet the decided goal. All the strategies will be designed based on your vision for the undertaking.
#2 Have a Landing Page
This is where the ads from Google, Facebook, Instagram, and other sites will direct the user when they click on an ad for your business. A landing page is an ‘action page’, it asks for contact details and is helpful in lead generation. This is an important element of a social media campaign. Having a landing page makes it easier for visitors to interact with your business because they know they’ve arrived at the right location immediately. Sending visitors to your homepage can be complicated because they don’t know what to do next. Your conversion rates will skyrocket if you make it as simple as possible for visitors.
#3 Use Different Mediums
Many small businesses have strong social media connections with their most loyal consumers. If one of your social media campaign’s goals is to attract new users, it can be beneficial to support your social media posts with low-cost Facebook advertisements, LinkedIn ads, email campaigns, and other cross-promotional strategies. To build the first round of awareness and interest, it’s typical to run the commercials before the actual campaign begins.
#4 Don’t skip social SEO
Each social media platform has its own search engine, which allows users to look for engaging topics. Make a list of keywords you’d like to rank for on social media before launching your campaign, and then utilize those keywords in your campaign postings. People sharing your material on social media networks provide social signals (likes, shares, and comments), which help develop trust and consumer loyalty while also generating brand awareness and exposure, all of which indirectly help to enhance your online visibility and traffic.
#5 Timing Matters
Because social media platforms are more clogged with posts than ever before, the major platforms use algorithms to combat overcrowding. Consider focusing your advertising on relevant events or situations when your target audience is more likely to be talking about the topic. Getting the timing right for your campaign and scheduling it appropriately will make it more relevant to your audience which will increase engagement.
Planning, organizing, timing, SEO, and consistency play an important role in determining the success of your campaign.
The identical strategies that worked a few months ago may no longer be effective today. There is no one-size-fits-all approach to social media marketing, and what works for others may not work for you. A lot depends on your target demographic, type of business, industry, and overall communication and engagement preferences.
Sounds Complicated? You don’t have to do it all alone!
We’re Koloursyncc, a marketing & advertising agency and we understand how overwhelming it can be to run a business.
That’s why our aim is to make it easier for you by utilizing our expertise and experience to run successful campaigns for your business that guarantee fruitful results.