Let’s start by trying to understand what a brand identity is and should be simplified at all. As we’ve talked about in blogs before, a brand has various meanings and most of these are quite blurry and vague. When people talk about a “brand,” they usually mean a logo or a theme with which they associate a business and its products. But that’s not what a brand is. A brand identity is how the market views your business. The thought and the feelings that people associate with your products defines your brand.
Why does a brand identity need to be simple?
To understand this, we need to first understand the trend towards which the marketing is headed — minimalism. Unlike traditional designs, which used to be extravagant and flamboyant, modern designs are increasingly minimal and simplistic. So it is easily derivable; when it comes to brand identities, less is more.
The motive behind simplifying your brand identity is the same. You need your brand’s identity to be simple, easily perceivable, but rich with deep meaning to it. Here’s how you can do it.
#1 Go for something that sets you apart.
Businesses often may be tempted to do something that fits in with surroundings, doesn’t look alien, and is a similar face to the customer. But that can often play wrong as it lets other players overshadow your brand. Go for unique features that look fresh and new, without seeming forced. The key is to find the right balance between attention-grabbing and elegant; tipping more towards one side can affect your brand identity.
#2 A good brand identity sticks.
Brand identities are all about creating an impact on your consumer’s mind. A good brand identity creates a lasting impact on the consumer so that when they view your brand for the first time, they can’t look away. A better experience leads to your consumer thinking about your business long after they interact with it.
#3 Show the customer what they want to see.
Study and research into your client base can go a long way. By understanding your customer’s profile like their age, demographic, interest, and gender, your business can shape the brand in order to fit their liking. And if you come up as a brand that has all the things that your target audience was seeking, they would surely be interested in interacting with it.
#4 There is no fixed formula every brand can use.
Each brand is unique and has a different USP. Similarly, the way they can succeed and the opportunities they can make use of are different for each too. The key to maintaining that your brand identification plan will actually work for your expanding business is to make it simple to implement.
You want to make sure that your strategy can be quickly adaptable to the platforms you’ve previously implemented when you’re putting together your plan. You must first master something you already have and make it apparent that this is what you are and, enabling this symbolism to become associated with who you are, before attempting to expand in any way that makes sense for you and your organization.
Want professionals to help simplify your brand?
We understand that sometimes there are just not enough resources and time a business can put into simplifying its brand identity. Well, Koloursyncc is here to help! We are a marketing & advertising agency with expertise in building brands that people love. Wanna learn more? Reach us at firstname.lastname@example.org