Website vs Social media — What should be your main focus?

Among the most contentious issues in a marketing department is deciding which reserves for focus — a company’s website or its social media platforms. Questions like these often come to mind — which of the two generates the most leads? Which marketing channel offers the biggest bang for the buck? Which advertising strategy will help the organization expand the fastest?

One thing is certain when considering website vs. social media and how they relate to your marketing strategy: neither can be forgotten nor neglected. With hundreds of thousands of new corporate accounts being created on social media every day, it’s clear that platforms such as Instagram, Facebook, Tik Tok, and Twitter are becoming indispensable for small business advancement and growth.

Let’s review the plus points of both.

Social Media:

1. Providing vital information about your business to customers, and fast.
2. Assisting you in making a connection with your target audience.
3. Creating a strong brand and reputation for your business.
4. Reach out to new audiences by sharing your content.
5. Get people to interact with your brand, and establish it in their minds.

Websites:

1. Boosting the online discovery of your firm.
2. Promoting your company’s services in the digital universe,
3. Including it in your sales funnel is a good idea.
4. Creating social proof and establishing credibility.
5. Increasing your customers’ and investors’ confidence in scalability.

Since we’ve looked at the pros, we must also look at the cons.

Social Media:

1. Not meant for organizations: The primary goal of social media platforms is to connect people, not businesses, so it’s never going to be fully effective.
2. Being active on social media involves exposing yourself to a wide range of people who may or may not be interested in learning about or seeing your company and often leads to negative feedback.
3. When it comes to time commitment, social media marketing necessitates constant engagement, monitoring, and activation of your marketing efforts. Social media is continuously changing, and keeping up with it is highly time-consuming.
4. Security and privacy concerns are some of the most significant drawbacks of social media marketing. It is not uncommon for social media accounts to get hacked.

Websites:

1. Websites are not fully free of charge. A professional must be engaged to design a website, and he must be compensated for his efforts.
2. For market statistics, several websites require personal information from users. Hackers frequently utilize this information for identity theft and other types of fraud.
3. Dependence and Low Productivity: In an era where all company activity and transactions are conducted through the internet, what happens when your website goes down, is hacked, or crashes? You are now invisible in the market, and your existence has been overlooked.
4. Ads can be seen on websites, with people being irritated by the fact that accessing one site opens many tabs.

The final verdict.

Both of these methods and tools are still a long way from being ideal, so the best plan is to use them in a balanced way that benefits you. Your website and social media channels are two sides of the same coin that can help enrich your business.

They all have the same purpose in mind: to promote your business and convert leads into buyers. Your website and social media strategy will be critical pillars in your lead generation and growth initiatives if done correctly.

Need expert help with your website or social media platforms? Koloursyncc, a marketing & advertising agency, has experts who can help you. To learn more, drop an email at hello@koloursync.com