Using Design to Help “Social-Proof” Your Brand

What is social-proofing

Do you often check customer reviews before buying a product online? Would you rather go to an empty shoe store or one filled with people? If your answer to the first question is yes and you’re more likely to go with the latter in the second question, it’s the effect of social proofing. It’s a basic psychological phenomenon where the choices of the majority influence us because we think that the majority is right. Star ratings and testimonials are the most popular types of social proof.

Social proofs are the most effective means of conversion and influencing new customers to interact with your services because people find it easier to trust people instead of marketers. Problem-solving is a common theme in the design.

There are several ways to social proof your brand with design being amongst the most valuable and impactful components. You’ll be amazed by how persuasive slick designing can be.

How Design Helps Social Proof Your Brand

#1 Increases Engagement

Neat and appealing design enhances the user experience and directs the user to the point of focus by bringing attention to CTAs. A good user experience results in good user feedback and positive reviews.

#2 Builds Trust & Credibility

Using the right font, re-assuring colors, and even adding an element of nostalgia portrays an image of brand clarity, which radiates credibility and can help form a connection with the user. When it comes to UX/UI, every detail is essential. A loyal customer base is the biggest social proof of a brand.

#3 Boosts Conversion Rates

The majority of the time, the web conversion rate is determined by the landing page of your website and how well it is created. You’ll need to spice up your CTA in addition to choosing a proper location. Moreover, quick loading time makes the user more likely to interact with forms thus boosting conversion rates.

How to Use Design More Effectively to Enhance Social-Proofing of Your Brand:

• Efficacious Layout: Upon landing on a website page, the human eye follows a specific route. The user begins by looking at the top left corner of the screen, then moves their gaze across the screen to the top right corner, then down a bit, across, and finally skims the rest of the page. These are the places you need to place key elements such as CTAs, contact info, services list.
• Contrast: By clever use of color theory, you can easily direct the user’s attention to wherever you want and indirectly influence them to take action. Use this tactic to distinguish the elements you want to stand out. Some good examples of contrasting colors include orange and blue, red and green, etc.
• Effective Use of White Space: This is a critical aspect of flawless designing. Too much graphics or text communicate chaos. The more clutter-free your site is, the easier and merrier the user experience will be, as they’ll know exactly where to click and take action.

Social proofing is a concept that may be applied to web and mobile product design to help users make decisions in the direction that a company wants them to proceed. In the design of products and services, social proof can be used to provide credibility to potential users and promote adoption or acceptance.

Want to know more about how to use design skillfully to boost your overall business? Talk to us!

We’re Koloursyncc, a marketing & advertising agency that creates customized solutions to meet all your design needs.

Years of experience combined with an eye for detail allows our designers to easily target the pain points in your business model and give it the push it needs to move past the market competition.

For more information, reach out to us at hello@koloursync.com or visit our website.