Free Alternatives to Paid Digital Marketing Tools
In recent years, digital marketing has become a major part of all organizations and businesses, large and small. Digital marketing saw exceptional popularity and requirement growth especially during the pandemic last year. All new businesses that are coming up, build a digital marketing strategy right at the core of their organization, and old ones are making the shift to give importance to digital marketing too.
This popularity is completely warranted and freshers seem to be showing interest in this field. However, due to its novelty, newcomers are often faced with the problem of finding the right tools to efficiently do their jobs. We have compiled a list of tried and tested digital marketing tools we have been employing for a while as a marketing & advertising agency.
#1 Buffer
Buffer is one of the most user-friendly, cost-effective, and dependable approaches to expand your social media exposure. In only a few clicks, you can assess your social media performance. It also makes up more time you can spend focusing on other things by scheduling your social media postings.
#2 Hotjar
Hotjar enables you to quickly learn how users engage with your website, what they require, and how they view your page. You can examine how customers are using your product, determine which modifications they require, and gain support for your suggestions.
#3 Moz
Simply input the web address or URL for the website from which you desire link data, and Moz will provide you with a full analysis. It can acquire all link metrics for any website and keep link equity and traffic from backlinks in check.
#4 Sumo
Several prominent websites employ Sumo across the internet. The bulk of websites receive 40% or more mobile visitors. Most websites, on the other hand, make it difficult for their mobile visitors to share their fantastic material. Businesses stand to greatly increase their social shares with Sumo’s Share feature, resulting in a flood of traffic to their website!
#5 Hubspot
When it comes to creating content, people are surprised to know that looking for a good title is just as effort-requiring as writing a whole blog. In situations like these, where you have a whole blog ready but can’t choose an appropriate title, Hubspot comes to help.
Hubspot looks at your keywords and then runs a search across the Internet to find a combination of relevant words that best suit your blog and can help it by making it more visible to search engines.
#6 Portent
The Content Idea Generator from Portent allows you to come up with interesting names for your next blog post, podcast, or video. Simply write in your topic, and the Idea Generator will come up with a catchy title and some helpful tips to help you take it to the next level. In addition to keyword research, it also helps you build a multi-faceted strategy to develop content that does especially well across search engines.
#7 Sendgrid
Whether you’re a developer, marketer, small business CEO, or enterprise program manager, you may collaborate using this email service. SendGrid offers a one-of-a-kind customer communications solution for every level of your company’s development.
SendGrid devises transactional email, employs more delivery specialists and support engineers than any other email provider, and has a diverse set of customers and clients across a range of industries and sizes.
What to remember?
These tools work great when it comes to digital marketing. As a digital marketer or an agency, you can definitely boost your productivity by employing these applications. However, it must be remembered that these tools alone cannot produce exceptional results. They’re meant to be treated as aids, assisting tools. The marketer’s skill alone can bring great results.
Now, we know we just dropped a lot of names in this article. That itself can be overwhelming. Don’t worry, we have another option for you! Koloursyncc is a marketing & advertising agency, and we use all these tools to produce outstanding digital marketing results for our clients. Wanna learn more? Reach us at hello@koloursync.com
