Developing a branding strategy

A brand strategy greatly helps in the understanding of who you are and serves as a roadmap for communicating it. Your firm’s brand expresses what your organization works for, what you want to accomplish, and what you can provide to your customer base.

The visual part of your branding includes your logo, all visuals, and the colors associated with your organization. Presenting these items and forming a strong image of your brand in the minds of your audience can help them become consumers. It takes time to create a clear, engaging, and unforgettable picture in the minds of your company’s audience. It necessitates a well-thought-out strategy and careful implementation.

Let’s understand what a brand is.

A brand has various meanings and most of these are quite blurry and vague. When people talk about a “brand,” they usually mean a logo or a theme with which they associate a business and its products. But that’s not what a brand is. A brand is how the market views your business. The thought and feelings that people associate with your products defines your brand.

What ingredients go into building a brand?

• Identify who you really are at your core, and use those principles and practices to make decisions that benefit your workforce, your company, and its potential.
• Every piece of information which you create should convey your brand consistently and successfully.
• Build a strong, long-lasting brand by attracting the proper customers upon whom you can impress your business.
• Place your brand in a manner that also acknowledges the future and not just the present.

Getting Started:

#1 Understand your brand before you market & advertise it.

It’s one of the most basic rules of any business or product — understanding what you’re selling. For example, if you’re trying to sell a car with no knowledge of its specifications and features, you will have no selling point for it. Similarly, if you do not understand your own brand, you can’t sell it well. Ask yourself this question — What is our business? Who is it for?

#2 Understand your customer.

Once you have a grasp on your brand and the product or service you’re selling, it’s time to scope out your potential buyers. Understand who they are. Look at all the key metrics like age, demographics, interests, and more. This will help you build up an idea of what your target buyer looks like. When you know more about a person, you can use the things they like and prefer to make your brand suit their interest.

#3 Understand what your competitors are doing, right or wrong.

Your competitors are brands that are already established in the market and are chosen by your target audience. The thing to learn from that is to pick up all the features that their customers love about their brand and incorporate them into yours. The next step is to analyze wherever the competitor is making mistakes or has discrepancies, and to make sure your brand doesn’t have them.

We know this can sound complicated, but you don’t have to do it alone!

We’re Koloursyncc, a marketing & advertising agency that has perfected the art & science of branding through experience. Want to develop a brand for your business? Want to rebrand to suit the current market trends? We can help you! Reach us at hello@koloursync.com to learn more.